Marketing that
drives growth,
not just traffic.
More than 8 years in marketing, I specialise in leading Organic, Paid, and Lifecycle Marketing teams across B2B and B2C industries, building strategies that generate conversion pipelines, and scale revenue.
Field Notes
8 years of digital and performance marketing. Here's what actually works.
01
SEO without intent is just noise
Most teams chase volume. The real unlock is ranking zero-volume, high intent keywords that capture demand at decision time; these drive pipeline, not pageviews.
02
Your CPL problem is a targeting problem
Reducing cost per lead isn’t about cutting bids; it’s about tightening audience signals, improving landing page relevance, and letting algorithms work with cleaner data.
03
Lifecycle marketing compounds like interest
One-off campaigns spike and fade. Well-designed email, WhatsApp, and SMS journeys build trust over time and turn one-time buyers into repeat revenue.
BRANDS I’VE WORKED WITH
Connect
Marketing solutions
that actually move the needle.
No fluff. No generic roadmaps. Just insights, and informed decisions based on years of marketing experience in various industries.